Background
The campaign shows the dangers of tanning by literally taking us into the skin of a young girl on the beach to see the damage that's happening at cell level, even before any signs of burning.
The campaign aims to:
- Increase understanding of the severity of melanoma as a health issue.
- Reduce pro-tanning attitudes.
- Increase understanding of the health consequences of unsafe exposure to the sun.
- Increase the number of people frequently using sun protection, as well as the range of sun protection measures used.
Who's behind it?
The Cancer Institute NSW is Australia's first State-wide Government supported cancer control agency. The Cancer Institute NSW is responsible for reducing cancer incidence, increasing cancer survival, improving quality of life for cancer patients and their carers and providing expert advice on cancer.
For more information visit www.cancerinstitute.org.au
Campaign material
Before downloading any of the campaign material, read the copyright notice.
30-second television commercial [MPEG 4.8MB]
Press advertisement - "A Melanoma Need Only Be 1mm Deep"
Girl Side
(PDF 155KB)
Press advertisement – "Warning: There Is Nothing Healthy about a Tan" Girl (PDF 149KB)
Press advertisement - "A Melanoma Need Only Be 1mm Deep"
Girl Back (PDF 155KB)
Press advertisement - "Skin Cells in Trauma" Girl (PDF 225KB)
Outdoor billboard – "Skin Cells in Trauma" Girl (PDF 242KB)
Poster - "Skin Cells in Trauma" Girl (PDF 220KB)
Poster - "What are your chances of getting a melanoma that
can kill you?" (PDF 185KB)
Bus side - "Skin Cells in Trauma" Girl (PDF 244KB)
Copyright notice
CANCER INSTITUTE NSW COPYRIGHT NOTICE FOR WEBPAGES CONTAINING LINKS TO DOWNLOAD CAMPAIGN TV COMMERCIALS AND PRINT ADVERTISEMENTS
Add the following text to all web pages with downloadable campaign material:
All downloads and other materials ("Material") available on or from this webpage is subject to copyright. You may make a temporary copy of part or all of the Material on your local computer for the sole purpose of viewing it, and where applicable, print a hard copy of the Material for personal use, provided any copyright notice on such Material is not removed. Except as provided in this copyright notice or permitted under the Copyright Act 1968 (Cth), no part of any Material may in any form or by any means, be reproduced, adapted, stored in a retrieval system, displayed or transmitted, without the prior written permission of the Cancer Institute NSW. Request and inquiries concerning reproduction and use of the Material should be directed to the Program Manager, Cancer Prevention - prevention@cancerinstitute.org.au