Background

The Dark Side of Tanning advertisements feature a young woman tanning on a beach (Girl version) or a group of young men playing footy in a park (Boy version). Through animation the advertisements demonstrate how overexposure to UVR damages skin cells even before signs of burning. They show how melanoma can spread through the body. Who's behind it?

The Cancer Institute NSW is Australia's first State-wide Government supported cancer control agency. The Cancer Institute NSW is responsible for reducing cancer incidence, increasing cancer survival, improving quality of life for cancer patients and their carers and providing expert advice on cancer.

For more information visit www.cancerinstitute.org.au


Campaign material

Before downloading any of the campaign material, read the copyright notice.

30-second television commercial - Girl

30-second television commercial - Boy

Poster - "Skin Cells in Trauma" Girl (PDF 208KB)

Poster – "What are your chances of getting a melanoma that can kill you?" Girl (PDF 185KB)

Poster - "You don’t have to get a tan to get a melanoma" (PDF 954KB)


Copyright notice

Add the following text to all web pages with downloadable campaign material:

All downloads and other materials ("Material") available on or from this webpage is subject to copyright. You may make a temporary copy of part or all of the Material on your local computer for the sole purpose of viewing it, and where applicable, print a hard copy of the Material for personal use, provided any copyright notice on such Material is not removed. Except as provided in this copyright notice or permitted under the Copyright Act 1968 (Cth), no part of any Material may in any form or by any means, be reproduced, adapted, stored in a retrieval system, displayed or transmitted, without the prior written permission of the Cancer Institute NSW. Request and inquiries concerning reproduction and use of the Material should be directed to the Program Manager, Cancer Prevention - prevention@cancerinstitute.org.au